Bank Cler Visa Gold

CHF 250,000 medical coverage plus 2,000 loyalty points every year. Gold cards that reward staying are rare.

The Bank Cler Visa Gold combines substantial travel insurance with an unusual perk: 2,000 loyalty points annually on top of your spending rewards. Most gold cards offer welcome bonuses then forget about you. Bank Cler's approach rewards long-term customers, adding value that compounds over years of holding the card.

Is CHF 200 Worth It?

Let's calculate the insurance value. CHF 250,000 medical coverage abroad would cost CHF 150-200 as standalone travel insurance. The CHF 20,000 trip cancellation and CHF 15,000 trip interruption coverage adds another CHF 50-80. The 20,000 welcome Surprize points are worth CHF 100-150 in redemptions.

Year one, the insurance value alone approaches the fee. Add the 2,000 loyalty points annually (worth CHF 10-20) that other cards don't provide. Over 10 years, that's an extra CHF 100-200 in rewards. For long-term holders, Bank Cler's structure genuinely outperforms competitors.

What Actually Stands Out

The loyalty reward structure differentiates this card. You earn 1.5 Surprize points per CHF 1 spent (standard for gold), but the 2,000 annual bonus acknowledges ongoing customers. It's a philosophical difference in how they treat cardholders: relationship over transaction.

Standard Priority Pass membership provides lounge access at EUR 30 per visit. Not free, but walk-in rates run EUR 50-70. If you fly 3-4 times annually and use lounges, you save roughly CHF 60-120. Combined with the insurance, the value stacks meaningfully.

What Most Reviews Miss

Bank Cler's sustainability positioning extends to their banking philosophy. The credit card itself doesn't have specific green features, but if aligning your banking with environmental values matters to you, the card integrates with that broader relationship. Some people find this meaningful; others don't care.

The insurance only covers trips booked with this card. Book flights with a debit card? Not covered. This is standard practice across all card insurances, but worth understanding. Always use this card for travel purchases if you want the protection.

The Bottom Line

A gold card that rewards loyalty over acquisition. The insurance provides genuine value, and the annual bonus points compound over time. For long-term holders who travel internationally, this outperforms cards that only offer welcome bonuses. Compare alternatives in our best premium credit cards in Switzerland guide.

Verdict: Excellent for long-term holders who value both insurance and ongoing rewards. The loyalty structure adds real value.