Swisscard American Express BLUE

Entry-level Amex at CHF 80 with CHF 25,000 minimum income. Most accessible American Express in Switzerland.

The Swisscard American Express Blue is the most accessible entry into the Amex world. At CHF 80 annually (first year CHF 40) with a CHF 25,000 minimum income requirement, it's designed for younger professionals who want the American Express brand without premium pricing or income barriers.

Is CHF 80 Worth It?

Only if you specifically want American Express. CHF 25,000 minimum income is among the lowest for Amex cards. CHF 80 annually (first year CHF 40) is affordable. Optional Pointup rewards program available for additional fee.

However, the card doesn't include travel insurance, offers no special benefits beyond Amex brand access, and acceptance is limited. If you just want a credit card, better free options exist.

What Actually Stands Out

The accessibility is the feature. Lower income requirement, affordable fee, entry to Amex ecosystem. Some people value the brand, the customer service reputation, or want to build toward premium Amex cards.

Apple Pay and Google Pay work. 24-hour service. Additional cards cost CHF 40 each.

What Most Reviews Miss

American Express acceptance is limited in Switzerland. Expect 70-80% coverage. Many smaller merchants, some restaurants, and certain services won't accept it. You need a Visa or Mastercard backup for gaps.

The 2.5% FX fee is high. For international purchases, this costs you money. Cornèrcard offers 1.2%. If you travel or shop internationally, this card works against you.

The Bottom Line

An accessible Amex for brand loyalists, not a general-purpose recommendation. Limited acceptance and high FX fees mean practical disadvantages versus Visa/Mastercard alternatives. Compare alternatives in our best credit cards in Switzerland guide.

Verdict: Consider only if you specifically want Amex at a lower price point. Keep a backup card for acceptance gaps.